Claim Your Business in ChatGPT

You can claim your business in ChatGPT to supply current business details, connect a product feed and see how people engage with you. Eligible businesses can also publish a Business Agent that answers customer questions. The payoff is a direct way to maintain the information you provide, not a purchased recommendation. OpenAI opened Businesses in ChatGPT in beta on November 10, 2026.

Before You Start

Have the right person and records ready before opening Business Hub.

• Authority to act: you must own the business or be authorized to represent it.
• An eligible business: claiming is supported where ChatGPT is available and the required verification works. Location and business type matter. Eligible online businesses may be able to add a missing business; local stores and restaurants can currently claim only an existing U.S. listing.
• Access to a verification route: the business phone, business email, website domain settings or the matching Shopify store, depending on what your listing offers.
• Identity documents if requested: Persona verification may require government-issued ID, business registration information and proof that you can represent the business.
• A separate eligibility check for an agent: Business Agents currently serve eligible U.S. ecommerce and online service businesses with a website. A claimable profile does not automatically qualify.

You do not need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business. The steps below follow the public Help Center setup instructions, rather than an account-specific walkthrough.

Think of Business Hub as the owner’s information desk: you submit facts and see aggregate activity. ChatGPT still decides independently what to recommend, and it can use other sources in its answers.

Claim and Verify Your Business, in Order

1. Find the Right Listing and Account

Sign in to ChatGPT and open Business Hub from the sidebar. Search for your business by name, select the matching listing and confirm which ChatGPT account will manage it.

If you received a claim invitation, open its personal email link and sign in with the address that received it. Do not forward that link to an agency as an access shortcut.

If the business is missing, an eligible online business may see an option to add it. The existing-U.S.-listing restriction still applies to local stores and restaurants. If the listing displays Contact support, it is locked; use that option to request access help.

2. Verify Your Connection to the Business

Choose a method offered for your listing. OpenAI documents these four routes:

A DNS TXT record is a small text entry in your website domain’s settings that helps prove control of that domain. If someone else manages those settings, ask them to add it. DNS changes can take time to appear; OpenAI gives no fixed completion time here.

Shopify merchants can also start the connection from their Shopify admin. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative on the claim.

3. Wait for Claim Approval

OpenAI reviews the claim and emails either a decision or a request for more information. Review time varies. Wait for that review before trying again; Cancel claim is available while the request is pending.

If someone else has already claimed the business, open its profile’s more-options menu and choose Dispute ownership. Follow the Persona prompts to verify your authority. Claiming or disputing ownership does not change the profile’s visibility in ChatGPT.

4. Complete Persona Identity Verification

Claim approval is not the final gate. Persona must also be approved before you can publish information changes, connect a product feed, view insights or create an eligible agent. Claiming alone does not earn the blue verified badge; approved Persona verification does.

Select Verify with Persona, then Continue to Persona, and submit the requested information. To complete this later after using another claim method, open the Business tab, select your profile, find Complete verification with Persona in the overview, and select Verify.

OpenAI emails its decision or asks for more information. Submission is not approval. If the check fails or expires, follow the email and use Try again if offered, correcting details to match official business records. Contact Support if you cannot retry or an approved check still appears incomplete.

New-profile publishing matters: if you use Persona to create a new profile, OpenAI’s approval automatically publishes it. There is no separate profile publishing step, so proceed when the profile is ready. Only unpublished drafts can be deleted; Support cannot delete, unpublish or hide a published profile as part of a setup or ownership request.

5. Update Your Business Details

After both approvals, open the profile in Business. You can update your website, description, product or service category, logo, delivery policy and return policy, plus add a cover photo and optional details.

OpenAI reviews and publishes changes. A saved edit does not mean every listing or generated answer changes immediately. Check the information that eventually appears, remembering that ChatGPT can draw on other sources too.

6. Connect a Product Feed If You Sell Products

A product feed is a file of product information that supplies details such as prices and availability. Business Hub supports feeds including Shopify and CSV uploads. Follow the product-feed specification linked from the setup instructions, including its required fields. If you supply a hosted URL, it must point to the feed file. Products must comply with OpenAI’s Commerce policies.

Eligible Shopify products are already integrated into ChatGPT through Shopify Catalog. Connecting a feed does not publish your agent, and it does not guarantee that ChatGPT recommends your products.

7. Preview and Publish an Agent If You Are Eligible

Open your business in the Business tab after claim and Persona approval. Open a draft agent if Shopify setup created one, or create an agent if the option is available.

Review its product information, policies and instructions. Preview a question customers actually ask, such as whether sale items can be returned. Correct inaccurate information or instructions and test again. When ready, select Publish. Customers can only chat with a published agent.

The agent’s chat is clearly labeled and separate from ChatGPT’s independent answer. It can explain offerings and policies and link to your website. It cannot currently complete purchases, make bookings or check an order. A separate ChatGPT plugin does not give the agent access to that plugin’s data or capabilities.

If the agent option is missing, check claim status, Persona approval and eligibility. The Business Agents Policy also considers industry and intended use. A clinic should not assume that profile verification authorizes an agent to provide professional medical advice.

Give Your Agency Access Through Business Hub

The admin who claimed the business can add teammates and grant an agency access to manage the business or agent. Each person uses their own ChatGPT account.

Access depends partly on the account used for the claim. If the business was claimed in a ChatGPT workspace, invitees may need to belong to that workspace. If an agency invitation is blocked, ask OpenAI Support which options are available. Share access through the Hub, not by forwarding a personal claim invitation.

For multiple brands or locations, plan separately. Each distinct brand is managed on its own, central management across a parent company’s brands and locations is not currently available, and claiming the main brand does not claim its locations. For managed claims, location profiles remain locked by default; ask your OpenAI account contact for the supported route.

Your First Week: Check Facts, Add the Feed, Read Insights

Make accuracy the first job. Once approved, compare your listing and the answers you see with your current website and policies. Fix the information you can supply through Business Hub. This is a maintenance workflow, not a way to dictate every answer.

Make the feed the next job if you sell products. Check that the information you are submitting reflects your actual catalog. If you publish an agent, preview the questions most likely to expose a wrong policy answer before inviting customers to use it.

Then read the first available insights. Open your business in Business Hub and select Insights. The reporting window is the past 28 days. OpenAI defines the measures as follows:

Counts can be incomplete. A blank metric can mean activity is below the reporting threshold, data collection is ongoing or reporting is unavailable. Blank does not necessarily mean zero. Contact OpenAI Support if it stays blank. Businesses do not receive individual prompts, consumer conversations or Business Agent chats.

My priority order for the first week is the business with the most information to maintain, then the business trying to understand discovery:

For monitoring mentions outside Business Hub, see the comparison of AI visibility tools for brands. Keep their measurements separate from the Hub’s specific definitions.

What Claiming Does Not Buy

Claiming gives you a channel for managing the information you provide. It does not guarantee more visibility or give you control over independent recommendations. Advertising does not influence those independent answers either.

Businesses in ChatGPT is also separate from ChatGPT Business, the team plan, which is about your team using ChatGPT. And it is separate from ChatGPT ads, the advertising product. Claiming, publishing an agent and advertising are distinct actions; you can manage verified business information and available insights without running ads or publishing an agent.

How do I register my business on ChatGPT?

Open Business Hub, find the matching listing and complete an offered claim-verification route. After claim approval, complete Persona verification for information changes, feeds and insights. Eligible online businesses may be able to add a missing business; local stores and restaurants currently need an existing U.S. listing.

Is claiming a profile the same as a ChatGPT Business subscription?

No. Business Hub manages your business’s presence and information. The team plan serves a different purpose. OpenAI says an Ads account or Enterprise agreement is not required to claim an eligible business.

Which ChatGPT login should my agency use?

Each person should use their own account, with access granted by the admin who claimed the business. Workspace membership may be required for some invitations. Do not forward the personal claim email as a substitute for granting access.

Your Monday move: assign the owner or authorized marketer to the claim, line up the verification access and documents, then make current business facts the first task after approval. Add the feed if relevant and publish an agent only after previewing it. If you need help building the surrounding maintenance workflow, let’s work on your business automation.