Tool Lab

The tools I run, and the ones I'd never recommend.

Honest reviews of the tools behind the AI systems I build and write about. Some have affiliate programs. Most don't. I'll always tell you which is which.

AINo affiliate

Claude

The frontier model that ships in production.

Open guide →
AINo affiliate

Cursor

The AI editor for serious codebases.

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AINo affiliate

OpenAI

Still the API every other model gets measured against.

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AINo affiliate

Model Context Protocol

The standard plug between agents and the world.

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BuildNo affiliate

n8n

Self-hostable automation that scales past Zapier.

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BuildNo affiliate

Vercel

The deploy target for the modern web.

Open guide →
Design

Webflow

The visual builder that ships production-grade marketing sites.

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Design

Framer

The fastest way to ship a flagship marketing site.

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AINo affiliate

Gemini

Google's frontier model, strong on long context and the Google stack.

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AINo affiliate

Grok

Real-time, X-aware answers from xAI.

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AINo affiliate

Perplexity

The answer engine that cites its sources.

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BuildNo affiliate

Claude Code

Agentic coding in the terminal that reads your whole repo.

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BuildNo affiliate

v0

Generate production React UI from a prompt.

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BuildNo affiliate

Windsurf

The agentic AI editor, Cursor's closest rival.

Open guide →
Build

Zapier

Connect apps without code, the automation default.

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Build

Make

Visual automation with serious branching power.

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BuildNo affiliate

Cloudflare

Workers, R2, and the edge platform I deploy on.

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BuildNo affiliate

Supabase

Postgres, auth, and storage for AI apps.

Open guide →
DesignNo affiliate

Figma

Where the design actually happens.

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DesignNo affiliate

Midjourney

The benchmark for AI image quality.

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AINo affiliate

ChatGPT

OpenAI's assistant, the one most people start with.

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BuildNo affiliate

Codex

OpenAI's agentic coding tool, terminal and cloud.

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Build

Notion

Docs, wiki, and now agents in one workspace.

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Build

Shopify

The commerce platform that ships stores fast.

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BuildNo affiliate

Lovable

Prompt-to-app, the fastest path to a working MVP.

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Design

Canva

Design for everyone, now with a real AI studio.

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DesignNo affiliate

Runway

Generative video the pros actually ship with.

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DesignNo affiliate

Higgsfield

Cinematic AI video with real motion control.

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Growth

HubSpot

The CRM that grew into a full growth suite.

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Growth

Apollo

B2B contact data and outbound in one place.

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Growth

Smartlead

Cold email at scale with inbox rotation.

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Growth

Instantly

Cold outreach and deliverability for senders.

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Growth

Manychat

Chat automation for Instagram, WhatsApp, and Messenger.

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GrowthNo affiliate

Intercom

Customer service with Fin, its AI support agent.

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GrowthNo affiliate

Ahrefs

The backlink and SEO toolset, now AI-aware.

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Growth

Semrush

The all-in-one SEO and visibility platform.

Open guide →
Growth

Klaviyo

Email and SMS built for ecommerce revenue.

Open guide →
Newsletter

One letter, every Sunday. Working systems, not hot takes.

Build logs, working systems, and field notes from running a portfolio of AI ventures. Sent weekly, never more.

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