Immersive training, made tangible on the web.
MaiaZura builds immersive VR teamwork training for healthcare teams, rooted in UNC research and shown to improve communication and patient safety. I designed and built the website that turns an experiential, hard-to-show product into a clear, credible offer for healthcare buyers.
Selling an experience you cannot screenshot.
Immersive VR training is powerful in a headset and hard to convey on a flat web page. The site had to communicate the feeling and the evidence at once: realistic scenarios, measurable skill transfer, and published research.
The design leans on the clinical stakes and the research credibility, then makes it easy for a healthcare organization to see how the training drops into their LMS.
- Client
- MaiaZura
- Sector
- Healthcare training
- Year
- 2026
- Role
- Website design & build
An experiential product on a two-dimensional page.
MaiaZura's value is felt inside a VR headset, which a website cannot reproduce. The challenge was to convey the intensity of immersive training and back it with research credibility, while making the practical path, LMS integration, obvious to a healthcare buyer.
What I built, and how it came together.
A credible, evidence-led site for immersive training.
A site that conveys the immersive experience, foregrounds the research, and makes the integration path clear to healthcare organizations.
A small number of moves, each one shipped.
Each stage shipped its own deliverables, so the work stayed visible and correctable before the next one started.
Convey the experience
Use motion and imagery to suggest what a headset cannot show on the page.
Foreground the evidence
Put the UNC research and skill-transfer results front and center.
Build it
A responsive site with team, research, and blog systems.
Launch
Shipped for healthcare buyers evaluating the training.
A closer look at what shipped.
An experience made legible and credible.
The site gives MaiaZura a credible, evidence-forward home that conveys an immersive product to healthcare buyers and makes the integration path clear. The figures below are MaiaZura's own research-backed claims.
UNC
research-rooted training
Up to 90%
skill transfer per session (MaiaZura)
Patient safety
the core outcome
Start with a short call. Straight answer either way.
Tell me what you are trying to ship. We scope it, price it, and decide the right way in.
One letter, every Sunday. Working systems, not hot takes.
Build logs, working systems, and field notes from running a portfolio of AI ventures. Sent weekly, never more.