Apollo.io Review (Verified October 2026)

Apollo.io review verdict: Basic is a sensible first outbound platform at $65 per seat month to month, or $49 with annual billing. Buy Professional when multiple mailboxes or A/Z testing earn the extra cost. Validate contact data in your own market before committing for a year.

Verified on 2 October 2026 against Apollo's live pricing, product pages and help documentation. The accuracy evidence below is an attributed external report. The workflows and budgets are buying examples; no month-long outbound campaign was conducted for this review.

Apollo.io Review: What You Are Buying

Apollo.io combines a business-contact database with prospect search, enrichment, email sequences, calling and CRM connections. A CRM is the system where you store accounts, contacts and sales activity. You can find a buyer, fill missing contact details, enroll that person in a follow-up campaign and pass the activity to your CRM without assembling a separate tool for each step. That connected workflow is its strongest argument for a founder doing sales alongside everything else. Apollo's product overview shows the breadth; the purchase should turn on the parts you will use.

The assessment uses four criteria: usable contacts in your target market, control over follow-up, the workload covered by the credit allowance, and the cost of the plan your mailbox setup requires. A large database and polished AI copy do not establish that the people you contact are still in the right jobs.

The Apollo.io link is an affiliate link. A purchase through it may earn a commission. Pricing and capability citations link directly to the vendor.

Who Should Buy Apollo.io, and Who Should Skip It?

Apollo.io fits a founder or first sales hire who wants to begin a controlled outbound program with one owner, a defined buyer profile and a manageable follow-up queue. Its value comes from reducing handoffs. If nobody needs a complex research pipeline yet, buying one adds work before it adds meetings.

These are the four buying paths worth comparing. Prices were verified against the vendors' live pages on the date above; the billing basis matters.

Clay: Pick It When Research Is the Bottleneck

Clay is a data and workflow orchestration platform: you arrange research, enrichment and actions around the account information you need. Its current pricing includes multi-provider waterfalls and a native email sequencer. Choosing it no longer depends on the old assumption that Clay cannot send email. The stronger distinction is how much control you need over finding, combining and acting on data. Clay's current plans separate Data Credits, which buy data and AI, from Actions, which pay for platform work.

Choose Clay when a first sales hire is targeting named accounts and needs evidence beyond a title: a hiring pattern, a relevant company change or a reason your product fits that specific business. The flexibility earns its price when somebody can maintain the research rules and inspect the output. It is a poor first purchase if the missing skill is deciding which customers to pursue.

At the smallest monthly Launch configuration, the published components are $60 for Actions and $125 for Data Credits, totaling $185. Compare that whole workflow with Apollo, including whichever sending setup you select. The Clay vs Apollo comparison explains the broader database-versus-orchestration decision; use today's vendor pages for the current allowances.

Lusha: Pick It When You Need a Focused Contact Workflow

Lusha supplies contact data, a browser extension, CRM connections and outreach features. Its current Free plan provides 40 credits a month for one seat; its page also lists automated email sequences. Lusha is worth shortlisting when the founder already knows the accounts to approach and needs a compact way to reveal contact details. Lusha's live pricing charges one credit for an email reveal and five for a phone-number reveal.

Do not choose between the tools by comparing the word “credit.” A Lusha phone reveal and an Apollo phone reveal spend different quantities, and their subscriptions include different workflows. Compare the cost of the same accepted contact list: correct employer, correct role and the channel you need.

The Free allowance helps with a small lookup exercise. It does not establish that a larger monthly campaign will be economical. If Lusha returns the right people and fits an existing workflow, keep it; adding Apollo simply to duplicate that function creates another bill. The Lusha alternatives guide gives the wider data-provider shortlist.

ZoomInfo: Pick It When the Sales Operation Needs More Than a First List

ZoomInfo is a sales-intelligence platform with contact and company search, buying signals, website activity and CRM workflows. It is worth evaluating when a revenue operation has a defined need for those account-level signals and somebody can own the integration. Its public pricing page requires a quote and says licenses, credit use, features and integrations affect the package.

Ask for a sample from your target market and a written package covering the users, exports and connections you require. A founder buying the first prospecting database gains little from a quote for features nobody will operate. A sales leader with account-prioritization and CRM requirements has a clearer reason to evaluate the wider package.

Apollo io Alternative: Choose the Bottleneck You Need to Fix

Pick Clay for custom research and enrichment logic, Lusha for a focused contact workflow, and ZoomInfo for a quoted sales-intelligence operation. Pick Apollo when the advantage is keeping prospecting and follow-up together. Change the tool when the current one fails a named requirement. A different database will not fix a message aimed at the wrong buyer.

Contact Data: A Reachable Person Still Needs to Be the Right Buyer

Apollo.io is useful for building a candidate list; the buyer-quality check still belongs to you. Its current Data page advertises 65+ filters and a 98% email accuracy rate. Those are vendor claims. They do not answer how many contacts in your niche have a current title, match your buying role or accept your email. Apollo's Data page also describes job changes, verification and third-party enrichment.

For a founder selling finance software, an email for someone who left the controller role is a bad prospect even if it delivers. For a sales hire approaching security leaders, a current job title still needs the right account size and a relevant reason to talk. Email validity, identity freshness and customer fit are separate tests.

What the Reported Month of Outbound Shows

Frank Bacon's Salesforge review, updated 26 September 2026, reports four weeks using Apollo. In its US sample of 100 Apollo-verified contacts, a second verifier flagged 27; the author sent to the remaining 73 and reported six hard bounces. That is 6 ÷ 73 = 8.2% of the sent-to contacts, not a 27% bounce rate. Salesforge sells competing products, and the report provides no raw campaign log or wrong-title count. Treat it as a disclosed external observation, not a neutral benchmark or this review's test.

The missing title result matters. You cannot infer a wrong-title rate from an email checker, and “not reported” does not mean zero. Likewise, the contacts not reported as hard-bounced are not proven inbox deliveries or qualified buyers.

Apollo's verification documentation explains that a third-party verifier can flag catch-all domains as unverifiable while Apollo uses other signals. A catch-all domain accepts mail addressed to names that may not have individual inboxes. A checker disagreement is a reason to investigate, not proof that every flagged address is invalid.

There is also a public documentation mismatch: the current Data page advertises 98%, while that help article still states 91%. Neither number replaces a dated sample from the accounts you plan to approach. Budget from the contacts you accept after checking them, rather than a platform-wide accuracy slogan.

How to Use Apollo io for a 100-Contact Audit

Apollo.io can support a useful data audit before you commit for a year. The following is a proposed method, not a campaign result. Choose a narrow ideal customer profile, or ICP: the kind of company and buying role you expect to sell to. Keep the same definition across providers so the comparison means something.

1. 1

   Freeze the sample before checking it

   Select 100 contacts matching the same role, company size and geography. Save the original employer, title, email status and date of retrieval. If you compare regions, define the split in advance, such as 50 contacts in each, and keep the findings separate.

2. 2

   Check roles independently

   Check current employer and responsibility against a current company page or professional profile. Mark the role as confirmed, wrong or unresolved. Keep unresolved records visible rather than silently deleting them and improving the apparent accuracy.

3. 3

   Record email risk without calling it a bounce

   Keep the original Apollo status and the result of any additional verifier. Distinguish valid, invalid and uncertain findings. A withheld address has not bounced because you did not send to it.

4. 4

   Send in small monitored batches

   After checking mailbox setup and the list, enroll an initial batch, for example 20 accepted contacts. Record actual attempted sends, hard bounces and replies. Stop and investigate a delivery problem before expanding the campaign.

5. 5

   Use the correct denominators

   Wrong-role rate is wrong roles divided by contacts audited. Hard-bounce rate is hard bounces divided by attempted sends. Track unresolved roles, contacts withheld from sending and positive replies separately. Each answers a different buying question.

Add two business measures: research time per accepted contact and cost per completed qualified meeting. A cheaper database can lose once manual correction absorbs the sales hire's morning. A cleaner list can also lose if it contains people who never buy your category. The sample needs to match the market you will pursue next month.

The Free grant alone cannot reveal 100 net-new emails in one billing cycle: it grants 75 credits monthly, and a reveal costs one. Use a confirmed trial allocation, a smaller pilot or paid access for the full audit. Imported records and previously purchased data require separate accounting.

Apollo io Extension

Apollo.io's browser extension is useful when the account is already known and you are researching people one at a time. It lets prospecting sit beside the page you are using; the same accuracy questions still apply to the revealed record. Apollo lists its prospecting extension across the plans.

A practical first-sales-hire workflow is to confirm the person's present role first, reveal only the data needed for the next action, and then add the contact to the reviewed list. Revealing mobiles for every person simply because the button is available spends credits before you know whether anyone will call them.

The Sequencer: Strong for Follow-Up, With Tasks You Still Own

Apollo.io's sequencer earns its place when follow-up is slipping through the gaps. A sequence is a scheduled series of outreach steps. Apollo connects automatic emails with manual emails, calls and other tasks, so the seller can work from a planned queue. Its sales-engagement page shows that connected workflow.

For a founder who remembers the first email but forgets the second, that is a concrete improvement. For a first hire taking over founder-led sales, a saved sequence also creates a common starting point. It should encode a useful conversation, rather than make a weak pitch repeat reliably.

A Workflow for the First Sales Hire

Apollo.io lets you build a sequence from scratch, a template, a clone or AI assistance. Start with a narrow reviewed list and a simple message: what you noticed, why it matters to that buyer and a small next step. A founder selling to operations leaders could use an initial email, a manual review task and a follow-up that addresses the same operational problem.

Open Sequences > Create Sequence, choose the starting point, add the steps, and inspect Settings for the sending schedule and rules. Review the copy, switch on the intended steps, then activate. Choose the sending address when you enroll contacts; the sequence itself does not own a mailbox setting. These controls are documented in Apollo's sequence-creation guide.

Keep the manual review useful. It is the place to check a buyer's reply, update context or decide whether a call makes sense. A manual step nobody completes can hold a contact in place. Automatic emails execute on their own; manual emails, calls, LinkedIn steps and action items create tasks that must be completed or skipped when required.

This distinction changes the staffing assumption. Adding a LinkedIn task does not make LinkedIn outreach run unattended. If the first sales hire spends mornings prospecting and never clears the task queue, the follow-up program will not behave like an email-only sequence.

The Plan Gate That Matters for Experiments

Apollo.io Free has two sequences per team; Basic has unlimited sequences. Professional and Organization add A/Z testing, Apollo's label for message-variation experiments. The live plan comparison is the source for those gates.

Unlimited sequence creation is useful when you have distinct buyer groups. It is not permission to make a new campaign for every minor copy change. A founder approaching the same role in the same market usually learns more by holding the audience steady and tracking replies than by spreading a small list across many variants.

Use completed qualified meetings as the outcome. Opens and clicks can help diagnose activity, but they do not establish a sales conversation with the right person. Keep the reason for each change in a short campaign note so the hire can explain what the next version is meant to improve.

Deliverability Tools Exist, but Setup Still Matters

Apollo.io currently offers warmup, monitoring, verification and inbox-placement tools in its deliverability suite. Warmup gradually builds activity on a mailbox; an inbox-placement test checks where test messages arrive. These are tools for inspecting and managing sending conditions, not a guarantee that your campaign reaches the inbox.

Before enrolling a list, check the sending domain, mailbox connection, volume settings, unsubscribe handling and the actual test message. After launch, review bounces and replies before adding more contacts. Buying a larger send allowance does not repair a stale list or a poorly configured mailbox.

AI Features: Useful Execution, With the Same Data and Budget Constraints

Apollo.io's AI Assistant can find and enrich prospects, research accounts, create messages and build sequences inside Apollo. Its advantage is acting where the records and campaign live. The current Assistant page describes those connected actions; it is more useful to evaluate a specific task than the broad promise of an AI salesperson.

For a first hire selling workflow software, start by supplying the product, target customer, business problem and evidence you can defend. Put that material in the AI Context Center, Apollo's shared business context, then select the relevant context before asking for a list or sequence. Generic input produces a generic reason to contact somebody.

A useful illustrative request is: “Find operations leaders at companies matching this profile. Show the evidence for each account's relevance. Draft an opening email using only that evidence, and leave uncertain claims out.” Inspect the candidate list before requesting contact enrichment. Inspect the source behind each personalized line before launching the campaign.

The payoff is avoiding the blank page and repeated navigation. The risk is making a stale or uncertain field sound persuasive. If a contact's title is wrong, a more fluent message can make the error more conspicuous. If the Assistant infers a pain point without evidence, remove the claim rather than turning it into a confident opener.

Chat Access and Research Spend Are Different

Apollo.io currently presents paid-plan Assistant access as an introductory offer. Its Assistant documentation says paid plans include unlimited chats and messages; Free includes five chats per billing cycle with ten messages each. Sending a message does not automatically spend credits, but the actions it performs can. The Assistant asks for confirmation before credit-consuming actions and follows the user's permissions.

For the founder, that confirmation is a budget decision: should these accounts be enriched now, and which fields are necessary? Ask for a short list first. Approve research and data purchases after checking relevance. Repeated research across rejected accounts can consume the allowance without adding a single useful prospect.

Do not budget the subscription as a proven replacement for your first sales hire. The reviewed pages establish features and limits, not a measured reduction in your headcount or a reliable meeting rate. Someone still needs to decide whom to approach, approve the claims, handle conversations and inspect the economics.

CRM and Exports: The Handoff Determines Whether the Workflow Holds Together

Apollo.io supports CRM connections, and its current Data page names Salesforce, HubSpot and Pipedrive. Its integration marketplace provides the current connection shortlist. The buying question is whether account ownership, contact fields and activity end up where your sales process needs them.

For a founder handing sales to a new hire, take a small reviewed set through the connection first. Check the account and contact owner, duplicate handling, title updates and whether outreach activity appears in the expected record. Define which system owns each field. Otherwise, an enrichment update can overwrite the information the seller just corrected.

If you use CSV, a spreadsheet file for moving records between tools, inspect the export fields and identifiers before importing. Keep a stable contact or account identifier alongside the email so a changed address does not automatically become a new person in your process.

Apollo's CSV export documentation contains a particularly useful limitation: exporting existing records does not automatically enrich their email addresses or mobile numbers. Downloading a fresh file does not mean the data was freshly checked. Run the relevant enrichment first and include the required email and phone fields in the export settings.

That distinction affects both timing and cost. Research a list when you are preparing the campaign, correct it, then move the reviewed version into the sender. If the file sits unused while the market changes, recheck the records before relying on the old export.

Apollo Pricing

Apollo.io's annual prices match the headline rates in its live pricing page: Basic $49, Professional $79 and Organization $119 per seat per month, billed annually. Month-to-month Basic is currently $65 and Professional $99. The pricing data used by that page was checked on 2 October 2026 alongside the annual cards.

Apollo Pricing Plans

Apollo.io grants paid annual credits upfront. The monthly quantities below apply to monthly billing; they are also useful planning equivalents for annual allowances. Free's annual total is granted monthly.

Organization's data includes a $149 monthly display value, but also marks the plan “Annual Only” and sets a three-seat minimum. Do not treat that display number as a confirmed month-to-month checkout offer. The standard annual minimum is 3 × $119 × 12 = $4,284. A founder needing one seat should not compare Organization's single-seat rate with a single-seat Basic purchase.

Annual Basic saves money if you keep the plan, but the initial commitment is $588 rather than a $65 first month. That difference matters while you are learning whether outbound works for the market. Annual credits being available upfront also means 2,500 is a planning average, not a monthly cap on the 30,000-credit annual balance.

What the Credits Buy

Apollo.io's current credit prices are:

• Verified email access: one credit.
• Phone-number access: eight credits for the mobile/phone reveal.
• AI research: one credit per run.
• Data enrichment: the public page gives a range of one to eight credits.
• US dialing: one credit per 30 seconds; international rates vary.

Those rates come from the current credit section. An email request can also return a verified office phone without an extra office-phone charge, according to Apollo's data-request guide. An office number and a revealed mobile are different purchases.

For a phone-led motion, access is only part of the budget. Connected calls, including voicemail, consume dialing credits. Apollo applies a 30-second minimum and rounds longer calls up to the next 30 seconds; unsuccessful calls such as busy or unanswered attempts cost zero. Its credit-usage documentation explains that distinction.

A Credit Budget for the First Month

Apollo.io Basic's monthly 2,500-credit allowance supports very different workloads depending on which fields you buy. These are capacity calculations using the published rates, assuming the requested data is returned. They exclude any additional exports, re-verification, enrichment, calls or infrastructure.

An email and one AI-research run cost 1 + 1 = 2 credits per prospect. The allowance covers at most 2,500 ÷ 2 = 1,250 such prospects.

Add a mobile reveal and the same prospect costs 1 + 8 + 1 = 10 credits. Now it covers 2,500 ÷ 10 = 250 prospects. Professional's monthly 4,000 credits cover 400 at that mix. The Organization annual allowance covers 7,200 per year, a planning equivalent of 600 a month, before other credit-consuming work.

For a founder's 100-contact audit, emails alone use 100 credits. Buying an email, a mobile and one research run for every contact uses 1,000. The larger spend is justified only if the added channel or research changes what the seller will do. Revealing mobiles for an email-only campaign leaves less allowance for the next useful list.

The outcome remains downstream. If a $65 Basic month produces three completed qualified meetings, subscription-only cost per meeting is $65 ÷ 3 = $21.67. That is an illustration, not a measured result. Add research time, verification, mailbox/domain costs and overages before calling it your acquisition cost. A meeting that never happens, or involves the wrong buyer, should not improve that denominator.

Export Credits: There Is No Universal Extra Fee to Assume

Apollo.io's current documentation does not establish a single export-credit price for every plan. Its credit guide says export credits may apply to certain plans or legacy configurations. The CSV export guide says saved-contact exports may require them, depending on the plan.

Already exported contacts, records imported from CRM, CSV, manual or API sources, and contacts without verified emails do not consume export credits under that guide. Do not automatically add a second one-credit charge to every email reveal, or assume exporting is universally free. Check About credits and a small export in your account before pricing a large handoff to another sender.

A useful purchasing check is to record the balance, reveal the required data for a small reviewed set, export it, then inspect the separate charges. That establishes your account's behavior without guessing from an older credit system. It also prevents double-counting records you already purchased.

The Limitations That Can Change the Purchase

Apollo.io's limits matter most when they conflict with the process you intend to run. More features on a plan do not make every workflow economical. These are the constraints to price before you expand.

One Mailbox Can Be the Upgrade Trigger

Apollo.io Free and Basic allow one mailbox per user and list a 250-email daily send limit. Professional allows unlimited Google and Microsoft mailboxes plus five SMTP mailboxes per user; Organization adds fifteen SMTP mailboxes. SMTP is the standard protocol used by other email connections. The live comparison data publishes those gates.

A solo founder with one connected inbox may need nothing beyond Basic. A first hire managing several sending mailboxes reaches a different requirement immediately. Professional's “Unlimited” send label remains subject to fair use and the conditions of your mailbox provider and sender reputation. It is a feature entitlement, not a safe daily sending target.

Shared Credits Can Hide Which Workflow Costs Money

Apollo.io pools credits across the account, and all seats must use the same plan. One person's enrichment or research can consume capacity another expected to use. The pricing FAQ also says unused included and purchased credits expire at the end of the billing cycle.

For a founder and a first hire, review usage by person and activity before buying more. Annual billing changes the cycle and grants the paid annual balance upfront; it does not make unused credits permanent. Separate the outreach you need from experiments that repeatedly research rejected accounts.

Add-On Credits Renew Until You Remove Them

Apollo.io's extra-credit purchase is a recurring subscription adjustment. The current pricing FAQ says add-ons are charged immediately and renew each billing cycle until removed. Setting the credit slider back to zero before renewal stops future charges.

If a one-off campaign needs extra capacity, record the intended removal date when you buy it. Otherwise, a temporary workload can become a standing expense. Obtain the current account quote for the quantity you need; a universal top-up unit price is not a reliable budget across configurations.

Refunds Do Not Follow You to Every Sender

Apollo.io's data-request documentation restricts verified-email bounce refunds to messages sent inside Apollo within 30 days of requesting the details. The refund arrives in the next billing cycle. Mobile-number purchases are not refunded.

That changes the economics of using Apollo purely as a database for a separate sender. Budget the verification and failure cost of that split explicitly. A refunded email credit also cannot return the seller's time or undo a sending problem.

Selection Limits Slow Bulk Work

Apollo.io's record-selection limits per action are 25 on Free, 1,000 on Basic, 2,500 on Professional and 10,000 on Organization. These are selection limits, not the annual credit allowance. They affect the number of records you can choose in a single operation, so a larger list may need smaller batches.

The workflow allowances also rise by tier: two, five, fifty and five hundred automated workflows per team, respectively. If a first hire needs many distinct rules for enrichment and routing, count them before choosing a plan. The same live comparison distinguishes the limits.

Standard Access Does Not Cover Every Client-Data Business

Apollo.io's published pricing terms describe standard plans as internal-business-use plans. Using the data to power an external product, share with customers or resell requires a separate agreement. An agency delivering lists to clients should establish the permitted arrangement before treating an ordinary seat subscription as its complete production budget.

This matters independently of the technical ability to export a CSV. A tool being able to move a record is not proof that the subscription permits the business model you intend to run.

The Trial Is a Buying Test, Not a Promised Full Allowance

Apollo.io advertises a 14-day trial for Basic and Professional. The public pricing FAQ says 75 trial credits, while the current plan-data tooltips still describe 50 lead credits. Confirm the allocation and available phone access inside the trial rather than planning a complete sample around either number.

Use the trial to check the decisive workflow: find relevant people, inspect the data, connect the mailbox, build follow-up and review the charge history. If the available allocation cannot support your full audit, reduce the trial sample and preserve the methodology. Do not confuse a trial's temporary access with the ongoing Free plan.

Verdict: Start on Basic, Upgrade for a Named Constraint

Apollo.io is a good first outbound platform when the integrated workflow saves you handoffs and your own contact audit supports the purchase. Basic is the starting paid choice for one seller using one mailbox. Professional earns the upgrade when you need its mailbox allowance, A/Z testing or a larger measured credit workload.

The monthly upgrade from Basic to Professional is $99 - $65 = $34 per seat. If it removes a recurring constraint worth more than that, the move is defensible. For example, one hour of avoidable work valued above $34 would cover the difference. That is a break-even assumption; it is not a claim that Apollo saves an hour.

Stay on Basic if the extra features will sit unused. Move to Organization only for a specific requirement and a justified annual team commitment. Change providers if the reviewed contacts do not meet your role, employer or channel requirements at an acceptable total cost.

Choose Clay when custom research and provider orchestration are the advantage, Lusha when focused contact lookups fit the existing process, and ZoomInfo when a defined revenue operation can justify the quoted intelligence package. None should win simply because a different credits total looks larger.

If you choose separate database, enrichment and sending tools, use the Apollo, Clay and Smartlead stack analysis as a budgeting framework. Its historical scenarios are not a promise of your current match rate or cost per meeting. Price today's components and measure your accepted-contact-to-meeting result.

What to Do on Monday

Apollo.io should begin with one tightly defined audience and an owner for every follow-up step. In the first week, prepare and audit the sample, confirm the mailbox and export behavior, and preview the sequence. In the following weeks, run monitored batches, complete the manual tasks and inspect the reasons for positive and negative replies.

At the end of the month, answer four questions: How many correct-role contacts did you accept? What fraction of attempted sends hard-bounced? How many qualified meetings were completed? What did the full workflow cost, including the sales hire's time?

Renew or expand when those answers support it. If roles are wrong, change the data and research process. If delivery fails, inspect the list and sending setup. If the right buyers receive the message but show no interest, revisit the offer and audience before buying a larger allowance.

FAQ

Is Apollo.io trustworthy?

Apollo.io is an established sales platform, but its verified-email label is not a guarantee that a person has the right current role or that a campaign reaches an inbox. Check a dated sample from your own target market and inspect billing and credit usage before expanding.

Why did Apollo shut down?

Apollo for Reddit, a different product, shut down on 30 June 2023 after Reddit changed API pricing. The developer explains this on Apollo for Reddit's site. Apollo.io is the sales platform reviewed here.

Does Apollo AI actually work?

Apollo's live documentation describes an Assistant that builds lists, enriches records, drafts messages and creates sequences inside the product. Its business value depends on your context, data and review process. This review did not measure a productivity lift or autonomous meeting rate.

How much does Apollo.io cost per month?

The current pricing data lists Free at $0, Basic at $65 and Professional at $99 per seat on monthly billing. Annual rates are $49, $79 and $119 per seat per month for Basic, Professional and Organization. Organization is marked annual-only with a three-seat minimum; confirm any different sales offer separately.

Is Apollo.io an Indian company?

Apollo's current privacy policy says the company is based in the United States. Its contracting entity is ZenLeads Inc. d/b/a Apollo.io. A company's offices and employees in different countries are a separate question from its identified operating entity.

What do people use Apollo.io for?

They use it to find business prospects, enrich contact details, research accounts, send follow-up sequences, make calls and connect sales activity with a CRM. A founder or first sales hire usually gets the most value from the connected prospect-to-follow-up workflow.

Who is Apollo.io owned by?

Apollo's Terms of Service identify ZenLeads Inc. d/b/a Apollo.io as the company providing the service. That identifies the contracting business, not a complete current list of shareholders or their stakes; this review does not establish those ownership percentages.

Can I use Apollo.io for free?

Yes. Free provides 900 credits per seat per year, granted monthly as 75 credits, plus limited workflow access. Two sequences per team and one mailbox per user make it useful for learning, but the allowance will not cover a large net-new contact program.

How does Apollo.io get data?

Apollo describes a combination of its contributor network, customer-submitted information, engagement signals and third-party providers. Its privacy policy explains how submitted business-contact data can contribute to its database; its Data page describes collection and verification.

Is Apollo.io free?

Apollo has an ongoing Free plan. More credits and broader mailbox, experimentation and workflow allowances require paid access. Choose the plan from the workload you need rather than treating free access as unlimited prospecting.

Before adding another tool, use this workflow audit checklist: name the owner of prospecting, verification, follow-up and the monthly budget. For more practical workflow guides, join the newsletter.