Bubble Pricing (2026): Buy Features, Add Workload

Bubble's cheapest live web plan is $29 per month billed annually, but Growth is the wrong upgrade when the only problem is workload. At 300K WU, Web-only Starter plus Tier 1 costs $61 month-to-month; Growth plus standard overage costs $149. Buy the feature tier you need, then size workload separately.

Bubble publishes three price tracks for the same project: Web, Mobile, and Web plus Mobile. Verified against Bubble's pricing page, August 2026, the current bill is a base app plan plus any workload capacity and external services the app consumes.

That separation matters more than the headline price. Starter, Growth, and Team are feature bundles. Workload units, or WU, are Bubble's meter for server resources. Treating the next app tier as a compute upgrade can add $88 to a 300K-WU month without solving a feature problem.

Bubble pricing at a glance

The prices below are monthly equivalents. The first number requires annual prepayment; the second is the month-to-month price. This is the one table to keep beside a budget because it prevents a Web-only quote from being confused with a combined Web plus Mobile quote.

The sharpest buying rule is simple:

• Pick Starter when one builder needs a live product, recurring workflows, a custom domain, and basic version control.
• Move to Growth for a second editor, 14-day logs, 10 custom branches, premium version control, or two-factor authentication.
• Move to Team for up to 5 editors, 20-day logs, 25 custom branches, or sub-apps.
• Ask for Enterprise when hosting location, server configuration, support, payment terms, or native-mobile release capacity needs a custom contract.

The included workload rises from 175K on Starter to 250K on Growth and 500K on Team, but the base price rises faster. At annual Web-only rates, each included 1,000 WU costs about $0.166 on Starter, $0.476 on Growth, and $0.698 on Team. That is the clearest signal that the larger plans sell access and collaboration, not bargain compute.

How the Bubble bill is assembled

Bubble billing has three layers, and each answers a different question.

First, the app plan decides what one deployed project can do. A subscription applies per app or project. If a business runs two separately deployed production apps, it pays for two app plans even when the same team built both.

Second, workload capacity pays for server activity. Database searches, backend workflows, and API activity consume WU. Bubble does not promise a fixed number of users per WU because two users can trigger radically different work. A simple profile view is not equivalent to a search across a large dataset followed by several workflows.

Third, extras outside the base plan remain separate. Extra storage is $3 per month per additional 100 GB. Paid plugins, paid APIs, and other external services have their own bills. An app that sends messages, calls an AI model, or uses a specialist data service can therefore cost more outside Bubble than inside it.

This makes a useful production budget look like a formula:

One app plan + measured workload capacity + storage + paid plugins and APIs

The base subscription is predictable. The workload and external-service terms move with architecture and usage. Bubble is affordable when the team owns that second line instead of discovering it after launch.

What Bubble Free really allows

Bubble Free is a development environment, not a free production-hosting tier. It costs $0 and includes 1 editor, 50,000 WU per month, 6 hours of server logs, the development version, the API Connector, and the web and native-mobile debugging tools.

That is enough to prove the risky part of an app. A founder can build the database structure, connect an API, run workflows, test the web interface, and exercise the native-mobile editor without paying Bubble. The useful question is not whether the editor opens for free. It is whether the product needs to be public.

A paid plan becomes necessary for a live web app, a custom domain, TestFlight or Google Play testing, or public app-store release. Free also cannot incur workload overages, so it is not a quiet route to production at usage rates above 50K WU.

Who never needs to pay? A learner, a prototype team, or a founder validating a workflow privately can remain on Free indefinitely if the project stays inside the development environment and below its allowance. The moment customers need a live URL or installable app, Free has completed its job.

For the wider product-fit decision, including code ownership and security responsibilities, read the full Bubble review. Pricing can make Bubble viable, but it cannot make platform lock-in irrelevant.

Which Bubble plan should you buy?

The wall on each tier is a feature or operating constraint, not a vague maturity label.

Starter: the default for one production builder

Bubble Starter includes 175,000 WU per month, 1 editor, 2 days of server logs, recurring workflows, basic version control, and live web deployment with a custom domain. At $29 for Web-only when billed annually, it is the rational first production plan for a solo builder whose product does not yet need longer debugging history or a second editor.

The wall is operational visibility. Two days of logs can be too short when a failure appears after a weekend, and one editor blocks simultaneous collaboration. Neither problem is fixed by a workload add-on. Upgrade when that missing access costs more than the price difference, not because the app has become busy.

Growth: pay for collaboration and diagnostics

Bubble Growth includes 250,000 WU, 2 editors, 14 days of logs, premium version control, 10 custom branches, and two-factor authentication. Those are consequential upgrades for a small product team: another person can work inside the project, a bug has a longer evidence trail, and branches support a safer release process.

At $119 per month for annual-billed Web-only service, Growth is $90 above Starter before workload. With both included editor slots used, that is $59.50 per included editor per month. The price is defensible when two people genuinely need access and the release controls matter. It is wasteful when a solo builder only needs another 75K WU.

Team: buy it for five-person operation

Bubble Team includes 500,000 WU, 5 editors, 20 days of logs, 25 custom branches, and sub-apps. Web-only pricing is $349 per month billed annually or $399 month-to-month. At the annual rate and full utilization, the allowance works out to $69.80 per included editor per month.

The wall before Team is usually editor count, branching, or sub-app structure. A three-person production team cannot solve a missing editor seat with a workload tier. Conversely, a one-person app consuming 500K WU does not become a five-person operation merely because Team includes that amount.

Enterprise: custom infrastructure and procurement

Bubble Enterprise has custom workload, hosting-location choices, customizable servers, dedicated support, invoice or ACH payment, and custom mobile build and live-version allowances. It fits an organization whose procurement, infrastructure, or release requirements cannot be expressed in the public tiers.

The wall is price transparency. Without a public quote, Enterprise cannot be normalized before a sales conversation. A buyer should enter that conversation with measured WU, required hosting location, support expectations, mobile release frequency, and the number of production projects already written down.

Bubble workload pricing and break-even points

Workload units are a capacity meter, not a user plan. They measure server resources consumed by operations such as database searches, workflows, and API activity. The only reliable forecast comes from running the app's costly paths and reading its workload data.

Paid apps without a workload add-on can incur standard overage at $0.30 per 1,000 WU. Bubble also sells four add-ons. Month-to-month prices appear first; annual-cadence monthly equivalents appear second:

• Workload Tier 1: $29 monthly or $26 billed annually for 200,000 WU, then $0.15 per additional 1,000.
• Workload Tier 2: $99 monthly or $89 billed annually for 750,000 WU, then $0.14 per additional 1,000.
• Workload Tier 3: $299 monthly or $269 billed annually for 2.5 million WU, then $0.12 per additional 1,000.
• Workload Tier 4: $599 monthly or $539 billed annually for 6 million WU, then $0.10 per additional 1,000.

The app plan and workload add-on must use the same billing cadence. Workload resets each calendar month, unused capacity does not roll over, and overage is billed separately after the month closes.

The 300K WU example

Consider a Web-only app using 300,000 WU in one month.

On Starter, the base plan covers 175,000 WU. The app needs another 125,000. Standard overage would cost $37.50, but Workload Tier 1 costs $29 and covers all of it. The month-to-month bill is therefore $32 + $29 = $61.

On Growth, the base plan covers 250,000 WU. The remaining 50,000 costs $15 at the standard rate. The month-to-month bill is $134 + $15 = $149.

Starter plus Tier 1 saves $88 in that month. On annual cadence, the comparison is $55 against $134, a $79 monthly difference. Growth still wins when the app needs its second editor, 14-day logs, branches, or two-factor authentication. It loses when workload is the only requirement.

When each workload tier becomes cheaper

The crossover should be calculated against workload above the app plan's base allowance.

• Below about 96,667 extra WU on month-to-month billing, standard $0.30 overage costs less than Tier 1. The annual-cadence crossover is about 86,667.
• At about 666,667 extra WU, Tier 2 becomes cheaper than Tier 1 plus its overage. The annual-cadence crossover is 620,000.
• At about 2.179 million extra WU, Tier 3 becomes cheaper than Tier 2 plus overage. The annual-cadence crossover is about 2.036 million.
• At 5 million extra WU, Tier 4 becomes cheaper than Tier 3 plus overage. The annual-cadence crossover is 4.75 million.

These are price crossovers, not performance recommendations. A team might buy headroom before the mathematical line to prevent a surprise bill or outage. It should do so consciously, with the difference treated as insurance.

Cost per production outcome

At 1 million WU, a month-to-month Web-only Starter app can use Workload Tier 2. Starter contributes 175,000 WU, Tier 2 adds 750,000, and the remaining 75,000 costs $10.50 at $0.14 per 1,000. The total is $141.50.

That still is not a cost per customer. Turn it into a business unit by dividing the Bubble bill by completed outcomes from the same measured month. If the $61, 300K-WU setup produces 1,000 completed bookings, orders, or processed requests, the Bubble portion is 6.1 cents per outcome. If it produces only 100, the Bubble portion is 61 cents. Bubble did not change; the workflow efficiency and conversion denominator did.

Mobile pricing and the October 2025 reset

Bubble's current Web-only, Mobile-only, and Web plus Mobile tracks took effect on 1 October 2025. Before that change, old price summaries did not need to separate a native-mobile deployment from the web project in the same way. Any guide that collapses today's three tracks into one number can underquote or overquote the bill.

A combined Starter project is $59 per month billed annually or $69 month-to-month. That is not two disconnected subscriptions: the web and native-mobile versions share one backend and consume the same cumulative workload allowance. The convenience is one product model. The consequence is that a busy mobile workflow can move the shared WU bill for the web product too.

Build capacity also has limits. Starter includes 10 native-mobile builds per month for the first three months and then 5, with 3 live versions. Growth includes 15 and then 10 builds, with 5 live versions. Team includes 25 and then 20 builds, with 8 live versions.

For a mobile roadmap, budget against the release process rather than the editor demo. Free can build and test. A paid Mobile or combined plan becomes necessary for TestFlight, Google Play testing, or public stores. A team planning frequent release candidates should price the build allowance before choosing its tier.

Annual billing, refunds, and discounts

Annual Bubble pricing is cheaper, but the year is paid in advance. On the Web plus Mobile track, annual Starter saves $120 per year against 12 monthly payments, Growth saves $480, and Team saves $1,200. Those are discounts of about 14.5%, 16.1%, and 15.4%, respectively.

The commitment matters because Bubble subscription charges are non-refundable. Canceling stops the next renewal but leaves the subscription active through the paid billing cycle. Upgrades and downgrades are prorated, with immediate access to the new plan and credit for unused days when applicable, but that is not the same as changing platforms and recovering an annual prepayment.

Bubble also offers a 14-day Starter trial for an eligible new app when it is started within 10 days of app creation. The temporary authorization is $1. The trial converts automatically, and Bubble does not refund the converted charge. Put the conversion date on the calendar before starting, not after the first invoice.

Eligible students, educators, and nonprofits can receive a 30% discount after documentation review. The discount is not retroactive, cannot be combined with another discount, does not apply to Enterprise, and excludes Workload Tiers 3 and 4. Bubble also said in January 2026 that it offered no regional pricing.

The annual choice is rational only after a production shape is known. One or two monthly cycles can be a cheap option fee when the team is still learning whether it needs Web, Mobile, or both, and how much WU the core workflow consumes.

Hidden Bubble costs to put in the budget

The least visible costs are not secret fees. They are line items that sit outside the plan card.

Workload can create either a variable invoice or an availability risk. Leave overages enabled and usage above the allowance appears on a separate invoice after month-end. Disable them and an exhausted app can go offline. An add-on narrows both risks, but unused WU expires at the reset.

Every production project needs its own plan. A company app, a separate customer portal, and a standalone internal tool are three subscriptions if deployed as three Bubble projects. A prototype portfolio on Free does not change the production rule.

Storage grows independently. Additional file storage costs $3 per month per 100 GB. For media-heavy products, that line should be modeled beside workload rather than buried in a general hosting estimate.

Plugins and APIs can exceed the Bubble fee. The API Connector is available on Free, but an external service can still charge for its calls, and the Bubble workflows making those calls consume WU. Paid plugins also remain separate.

Agency pricing is development pricing. A Bubble Agency seat costs $78 per month billed annually or $85 month-to-month. It covers unlimited development apps with Growth-level building features, not production hosting. Each client app still needs a paid app plan when it goes live, and paid plugins used in development can require their own production subscriptions.

Bubble compared with the three alternatives buyers shortlist

The comparison turns on four criteria: whether the price includes a backend, whether application code can leave the platform, whether native mobile is central, and whether the product is a custom application or a bounded portal. Headline subscription prices are not comparable until those boundaries are normalized.

FlutterFlow: stronger when native mobile and code export decide

FlutterFlow is a visual application builder whose $39-per-month Basic plan includes unlimited projects, code and APK download, custom-domain web publishing, local testing, one-click app-store deployment, 100 Lite credits per month, and 1 editor.

Its wall is stack completeness. FlutterFlow commonly connects to an external backend such as Firebase or Supabase, so $39 is the builder price rather than a guaranteed production-stack total. Annual billing saves about 25%, but the backend, storage, and usage budget must be added separately.

Pick FlutterFlow when native mobile and an exportable application codebase are requirements. Skip it as a price shortcut if the team would rather buy one integrated visual stack than own the seams between builder and backend.

WeWeb: stronger when web portability decides

WeWeb is a web-app builder whose $20-per-month Essential plan includes code export, self-hosting, GitHub, unlimited cloud sessions, 10 million AI tokens, and daily editor backups.

Managed hosting is a separate choice. WeWeb lists Front-end only hosting at $13 per month and Launch+ at $20. Essential plus Launch+ therefore normalizes to $40 per month for the editor and entry managed full-stack hosting before add-ons. Pro is $50 per developer per month and adds collaboration, 25 million AI tokens per seat, hourly backups, and two open branches. Annual billing saves up to 20%, while AI tokens reset without rollover.

Pick WeWeb for a custom web product when code export, self-hosting, or an independently replaceable backend is worth managing. Skip it when Bubble's single integrated project is more valuable than portability.

Softr: cheaper when the product can stay a portal

Softr is a portal and internal-app builder priced at $0 for Free, $19 for Basic, $99 for Pro, and $329 for Business on the live monthly view.

Free includes 5 app users, 5,000 database records, 500 workflow actions per month, and up to 3 builders. Basic keeps Softr branding. Pro removes branding and adds granular permissions, API and connector access, 10 team users, 50 client users, and 500,000 records.

The wall is product shape. Softr can be less expensive for a bounded client portal or internal tool, but a highly custom workflow can outgrow the template and permission model before it outgrows the price. Pick it when the published limits map cleanly to the use case. Skip it when the product itself, rather than portal delivery, is the differentiator.

Softr's refund policy is also more forgiving than Bubble's: it offers 14 days on a first monthly payment and 30 days on an annual payment. That difference has cash value during evaluation.

For a broader field view, the best no-code app builder comparison separates custom application builders from portal and site tools.

Who should choose what?

Choose Bubble Starter plus a workload add-on when one builder needs a custom, integrated web product and measured WU is the first constraint. Choose Bubble Growth when two-editor collaboration, longer logs, branches, or two-factor authentication is worth the feature premium. Choose Bubble Team when five-editor operation, 25 branches, or sub-apps is a present requirement, not an imagined future one.

Choose FlutterFlow Basic when native mobile and code export decide the architecture, while budgeting the external backend separately. Choose WeWeb Essential plus hosting when a custom web app needs a credible exit through code export or self-hosting. Choose Softr when a portal can remain inside its user, record, branding, and permission limits.

The flip condition is ownership versus integration. Bubble earns its bill by keeping interface, backend, workflows, and deployment in one managed project. The alternatives become better values when code portability, native-mobile control, or a constrained portal removes more risk than that integration saves.

The Monday move: price one measured week

Do not choose a yearly plan from a traffic forecast alone. Use the next representative week to price the workload and feature gates together.

1. 1

   List the feature gates

   Write down the required editor count, log history, branch count, two-factor authentication, sub-apps, platform track, and native-mobile build cadence. The first tier containing those requirements is the base-plan candidate.

2. 2

   Exercise the costly paths

   On Free or a monthly plan, run the searches, backend workflows, API activity, imports, notifications, and mobile actions the product expects. Use a representative mix rather than repeatedly opening the home screen.

3. 3

   Normalize the week

   Separate one-time setup activity from repeat production work. Forecast a month from the repeatable workload, then keep a headroom band for a launch, campaign, or heavy customer.

4. 4

   Apply the crossover

   Compare extra WU above the base allowance with 96,667, 666,667, 2.179 million, and 5 million for month-to-month billing. Select standard overage or the cheapest add-on that covers the expected band.

5. 5

   Choose the failure mode

   Decide whether the app may incur overage or must stop at its cap. Enable notices at 75% and 100%, name the person who reviews them, and document what happens at the limit.

6. 6

   Earn the annual term

   Move to annual billing only after the platform track, feature tier, and workload band survive the measured month. The discount is useful; a prepaid, non-refundable mistake is not.

The result is a budget the team can operate on Monday: one plan chosen for access, one capacity band chosen from observed work, and one owner responsible for the variable line.

Frequently asked questions

How much does Bubble cost per month?

Bubble costs $0 for development. Live plans start at $29 for Web-only, $42 for Mobile-only, or $59 for Web plus Mobile per month when billed annually; month-to-month Starter prices are $32, $49, and $69 before workload and external services.

Can I use Bubble for free?

Yes, for private building and testing. Free includes 50,000 WU per month and 1 editor, but a paid app plan is required for a live web deployment, custom domain, mobile testing distribution, or public app-store release.

How do Bubble workload units and overages work?

WU measures server activity and resets each calendar month without rollover. Paid apps can use standard overage at $0.30 per 1,000 WU or buy one of four workload add-ons with lower overage rates.

Does Bubble have a student or nonprofit discount?

Eligible students, educators, and nonprofits can receive 30% after documentation review. It is not retroactive, cannot stack with another discount, excludes Enterprise, and does not apply to Workload Tiers 3 and 4.

Can I get a Bubble refund?

Bubble subscription charges are non-refundable. Canceling prevents renewal while access continues through the paid cycle; a 14-day Starter trial also converts automatically and the converted charge is not refunded.

Is annual Bubble billing cheaper?

Yes. Bubble advertises up to 20% savings, while the current Web plus Mobile plans save about 14.5% on Starter, 16.1% on Growth, and 15.4% on Team against 12 monthly payments. The annual amount is paid upfront.

Did Bubble pricing change?

Yes. The current separate Web-only, Mobile-only, and Web plus Mobile tracks took effect on 1 October 2025 after a June announcement. Older single-track summaries should not be used for a current budget.

Does Bubble workload roll over?

No. Workload allowances reset each calendar month, and Bubble said in January 2026 that it had no active plan to add rollover.

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