Instantly Pricing (2026): Outreach, Credits and the Full Monthly Bill

Instantly's $47 Growth plan pays for sending software; a founder who also buys lead data starts at $94 a month before mailboxes and domains. Instantly pricing splits the budget between Outreach, Credits and bundles, and an illustrative setup with five done-for-you Google inboxes and one domain averages $120.25 a month.

Prices below are in USD, verified against Instantly's live pricing page and help center on 2 October 2026. The decision turns on three quantities: contacts you keep in campaigns, emails you send each month, and credits consumed by finding leads or using AI. Mailbox rent sits outside those quantities.

Instantly Pricing at a Glance (October 2026)

Outreach Growth and Growth Credits are separate $47 subscriptions. The Starter bundle combines them for $94. Scale and Agency combine larger sending and data allowances; their names do not replace the standalone Outreach tier names.

Sources: public pricing cards, structured vendor pricing and Credits allowances. Contact limits measure stored campaign contacts; email and credit allowances measure usage. Annual credit allowances are issued upfront.

The public Growth Credits annual card displays $37.60, while the help center describes a general 10% annual Credits discount. Treat the displayed figures as quote inputs and confirm the charge at checkout.

There is also a sending-limit difference: the monthly standalone Hypergrowth card and help center list 125,000 emails, while Scale advertises 100,000. The annual Hypergrowth card also displays 100,000. Buy against the allowance attached to your chosen product and billing cadence.

Instantly AI Pricing: Which Bill Are You Buying?

Buy Outreach to send, Credits to obtain data or run credit-funded AI, and a bundle when you want both. A cold email sender schedules messages and follow-ups from your connected mailboxes. It does not create those mailboxes just because account connections are unlimited.

Outreach covers campaign sending. Credits pays for SuperSearch, Instantly's prospect database, along with enrichment, verification and AI actions. Enrichment means adding missing information, such as a work email or company details, to a contact. If your agency already has a usable list, Outreach alone can be enough; if you start without prospects, budget for data too.

All paid Outreach tiers include unlimited connected email accounts and automated warmup, plus scheduling, campaign analytics and API access. Warmup is automated email activity between participating accounts. Its inclusion does not establish where your campaign messages will land. Paid plan features.

The unlimited connection allowance has a separate warmup condition for SMTP accounts, mailboxes connected through a standard email protocol. The Standard Warmup Pool covers 100 on Growth, 500 on Hypergrowth and 1,000 on Light Speed; exceeding the allowance moves the workspace to the Basic pool. These are pool eligibility limits, rather than a price for each connected Google inbox. Warmup pool policy.

Instantly Hypergrowth Plan: The Upgrade Is About Capacity and Team Work

Hypergrowth earns its $50 monthly premium over Growth when you exceed the smaller contact allowance or need team access and replies inside Instantly. Growth previews replies in Unibox, the shared view of incoming messages; replying from Unibox, inviting team members, Agency View and webhooks start at Hypergrowth. Webhooks pass campaign events to another system automatically.

The contact allowance is the limitation most likely to surprise a founder. Growth holds 1,000 uploaded campaign contacts across the workspace, and that counter does not reset every month. Active, paused and draft campaigns count. Starting another campaign does not create another allowance. Delete completed campaign contacts after preserving the records you need elsewhere, or pay for more capacity. How uploaded contacts are counted.

Lightspeed increases the standard allowance to 100,000 contacts and 500,000 monthly emails, and includes SISR, server and IP sharding and rotation. That is an infrastructure feature, not a guarantee of inbox placement. Enterprise is the custom-volume route above the public tiers.

Credits Buy Actions, Not a Fixed Number of Leads

A 1,500-credit plan can fund 1,500 basic native email lookups or only 300 AI Sales Agent leads. The action you choose matters more than the number printed on the plan.

Instantly charges one credit for a verified work email found by Instantly and two for a verified email sourced from a data partner. Its help center also lists approximately 1.5 credits per row for work-email enrichment, 0.5 for a fully enriched profile and 0.25 for verification. A credit is a unit of work; adding research or verification changes the total. Credit consumption rules.

At full use, Growth's $47 allowance costs $31.33 per 1,000 credits. Supersonic's $97 costs $19.40, while the base Hyper Credits plan's $197 costs $19.70. Hyper Credits buys more volume; its starting allowance is slightly more expensive per credit than Supersonic. Spare credits have no immediate return if you cannot use them before expiry.

Higher selectable allowances exist within the same families. Growth can rise to 2,000 credits for $77; Supersonic to 7,500 for $147. Hyper Credits options include 20,000 for $300, 45,000 for $500, 100,000 for $997, 150,000 for $1,400 and 200,000 for $1,700 per month. Enterprise is custom above that. Choose the required allowance before buying an add-on. All published credit options.

Which Tier Includes the AI Sales and Reply Agents?

Starter lists the AI Sales Agent; Scale adds the AI Reply Agent, and Agency inherits both. Included access still consumes Credits when the agents work.

The AI Sales Agent finds prospects and writes personalized outreach sequences. It costs five credits per enriched lead, so sourcing 1,000 leads entirely through that agent needs 5,000 credits. Starter's 1,500-credit allowance cannot support that workload by itself. AI Sales Agent pricing.

The AI Reply Agent costs five credits per generated reply, including a draft you edit or never send. Its manual review mode differs from Autopilot, automatic replying, which requires Hypergrowth or a higher Outreach plan. Scale is the entry bundle that explicitly advertises the Reply Agent. You also need enough credits: 100 generated replies consume 500. Reply Agent access and billing.

Domains and Mailboxes Go on Top

Instantly's Google mailbox options add $5 or $10 per account per month, plus $15 per domain per year. Unlimited account connections remove a software connection fee; mailbox rent remains.

A domain is the web address after the @ in your sending email. An inbox is one email account on that domain. Instantly's done-for-you Google service, abbreviated DFY, creates new accounts and configures their domains. It charges $5 per inbox monthly and $15 per domain yearly, with a maximum of five DFY Google inboxes per domain. DFY Google prices and conditions.

Pre-warmed Google accounts cost $10 per inbox monthly, with the same $15 yearly domain charge. They are sold in batches of five, and you choose from existing domains rather than customize a new one. Five pre-warmed inboxes therefore cost $50 a month before the domain. Instantly also lists AirMail accounts at $4 monthly; the worked budgets below use Google. Pre-warmed account terms, account price overview.

Mailbox renewals are separate from the main subscriptions, and domains renew yearly. Cancel purchased accounts through the Email Accounts & Domains billing section as well as any software subscription you want to stop. Separate charges and cancellations.

Three Worked Instantly Budgets

The illustrative monthly equivalents are $120.25 for a founder, $399 for a small team and $817.50 for a five-client agency with a larger retained contact base. These figures combine software, specified Google inbox rent and annual domains divided by 12.

Each example assumes successful native email lookups at one credit per contact, monthly software billing and up to three campaign emails per new contact. They exclude tax, AI actions, partner-sourced data, additional enrichment, CRM and optional testing products. Mailbox counts are budgeting assumptions, rather than sending recommendations or promised results. Opening-month amounts assume a full month of software and inbox rent plus the yearly domain purchase; checkout timing can affect the initial charge.

Solo Founder: 1,000 New Contacts a Month

Budget $119 in recurring monthly charges plus $15 for the domain each year, averaging $120.25 monthly. The setup uses Starter at $94, five DFY Google inboxes at $25 combined, and one domain.

The opening-month budget is $134: $94 + $25 + $15. After that, software and inbox rent total $119 monthly until the annual domain renewal. Dividing the complete budget by 1,000 new contacts gives $120.25 per 1,000 contacts approached, before any response or meeting outcome.

The usage assumptions fit Starter: 1,000 native lookups consume 1,000 of its 1,500 credits, and three emails per contact produce 3,000 of its 5,000 monthly emails. Its 1,000 stored-contact limit remains the constraint. Before uploading another cohort, clear completed campaign contacts or upgrade; simply pausing the old campaign does not free space.

If you choose five pre-warmed inboxes, the monthly equivalent becomes $145.25, an extra $25 in rent. If you want the AI Sales Agent to source all 1,000 leads, choose 5,000 credits instead: Outreach Growth $47 + Supersonic $97 + $25 inbox rent + $1.25 domain allocation = $170.25 monthly equivalent. The agent workload changes the data bill even though the contact target stays the same.

Small Team: 10,000 New Contacts a Month

Budget $394 in recurring charges plus $60 in yearly domains, averaging $399 monthly. Use Outreach Hypergrowth at $97 and Hyper Credits at $197, with 20 DFY Google inboxes costing $100 monthly across four domains.

The opening-month budget is $454. Three emails per contact imply 30,000 monthly campaign sends, within Hypergrowth's published monthly allowance. At the assumed native lookup rate, 10,000 new contacts consume the entire 10,000-credit allowance. There is no spare allowance for AI replies or extra research.

That works out to $39.90 per 1,000 new contacts. Scale's $194 price looks attractive, but its 5,000 included credits cannot fund 10,000 one-credit lookups. A larger sending allowance does not solve a data shortage.

Keep stored campaign contacts below 25,000. Two 10,000-contact cohorts fit; keeping a third complete cohort would exceed the cap. If your lookups instead all use partner data at two credits each, 20,000 credits cost $300, raising the monthly equivalent to $502. That $103 difference comes from the same prospect target with a different sourcing route.

Agency: Five Clients With Longer Contact Retention

Budget $805 in recurring charges plus $150 in yearly domains, averaging $817.50 monthly. This example uses one shared Agency bundle at $555, 50 DFY Google inboxes at $250 combined, and ten domains.

Assume five clients add 2,000 contacts each per month: 10,000 total. Three emails per new contact imply 30,000 monthly sends, while keeping eight monthly cohorts means 80,000 stored campaign contacts. That retention requirement is why the example uses Agency's 100,000-contact allowance. The 10,000-credit allowance covers native lookups under the baseline assumption, with no allowance left for additional AI work.

The opening-month budget is $955, and the average platform-plus-infrastructure allocation is $163.50 per client monthly. Using 50 pre-warmed Google inboxes instead adds $250 monthly, taking the average to $1,067.50.

An agency does not need the Agency bundle merely because it has clients. If you keep the same shared operation below 25,000 stored campaign contacts, Hypergrowth plus base Hyper Credits costs $294 in software. With the same inboxes and domains, the average becomes $556.50, saving $261 monthly.

Workspace separation is another decision. If you choose five separately subscribed Scale workspaces, software alone costs $970 monthly. Adding the same hypothetical inbox and domain budget produces $1,232.50 monthly equivalent. Compare that isolation cost with the shared-workspace assumption before quoting clients. How multiple workspace subscriptions are billed.

Annual Billing and the Next-Tier Break-Even

Annual bundles advertise 10% off, but the displayed annual standalone components add up to less. Compare the checkout quotes before treating a bundle as a discount.

Starter, Scale and Agency display $85, $175 and $500 per month billed yearly. Multiplying the displayed, rounded equivalents by 12 gives $1,020, $2,100 and $6,000 for a year of software. Mailboxes and domains still sit outside those amounts. Annual pricing cards.

On those same public cards, the two annual Growth components total $75.20 monthly equivalent, compared with Starter's $85. Hypergrowth plus Supersonic totals $164.90, compared with Scale's $175. Light Speed plus base Hyper Credits totals $463.60, compared with Agency's $500. The displayed differences are $9.80, $10.10 and $36.40 monthly.

Those are comparisons of published figures, not a checkout test. The Growth Credits annual discrepancy noted above makes the final quote especially important. A claim of 10% off a bundle's own monthly price does not establish that it is cheaper than buying annual components.

Annual payment also commits cash before you know whether the campaign workflow fits. Instantly's published terms describe paid periods and credits as non-refundable, including unused portions. Use the limited trial and monthly billing to establish the budget before committing to a year. Subscription and refund terms.

When an Add-On Costs as Much as Lightspeed

The third $87 Outreach add-on brings monthly Hypergrowth to $358, the same price as Lightspeed. One add-on produces a $184 bill with 50,000 contact slots and 250,000 monthly emails. Two produce $271 with 75,000 slots and 375,000 emails. Three produce $358 with 100,000 slots and 500,000 emails.

At that point, compare Lightspeed directly: the headline contact and sending allowances are the same, and Lightspeed adds SISR. The SMTP Standard Warmup Pool allowances differ, so an operation with many SMTP accounts must check that condition separately. Growth cannot buy these capacity add-ons. Outreach add-on eligibility and limits.

A Credits add-on costs $425 monthly for another 50,000 credits. The help center lists it for Hyper Credits and above; the structured pricing page also lists eligible Scale and Agency bundles. Review the higher base allowances first. Add-on removal requires contacting support. Credit add-ons.

Other Costs to Keep Out of the Base Quote

Unused monthly credits expire two months after purchase; annual credits expire after one year. Annual allowances arrive upfront. Rollover is limited by those expiry dates, so unused credits do not accumulate indefinitely. Credit expiry.

CRM and Inbox Placement are additional subscriptions. Each has a $47 entry tier and a $97 higher tier in the current plan overview. A founder who already handles opportunities elsewhere should add those bills only for a specific job. Bringing your own language-model API key also requires a separate budget for that provider's usage. Optional subscription prices.

The published Outreach pricing describes capacity upgrades rather than a standard per-email overage charge. Budget the next tier or eligible add-on when you hit a limit; there is no public flat extra-email rate to plug into a forecast.

Instantly vs Smartlead: Compare the Same Sending Job

For an owned list of 10,000 contacts and 30,000 campaign emails monthly, compare $97 Instantly, $94 Smartlead and $69 lemlist in sending software. This comparison excludes lead purchases, inbox rent, domains and optional AI or agency extras from every platform. It isolates the sender bill, rather than comparing one sender with somebody else's full stack.

Smartlead Pricing: A $3 Difference at This Volume

Smartlead, a cold email sending platform, charges $94 monthly for Pro, with 30,000 stored contacts and 90,000 monthly sends. That covers the scenario and costs $3.13 per 1,000 planned sends, versus $3.23 for Instantly Hypergrowth. The $3 monthly saving is too small to determine the workflow choice by itself. Smartlead's current prices.

Smartlead Base is $39 monthly, but its 2,000-contact and 6,000-send allowances do not cover this job. Compare the tier your usage needs. For the wider feature decision, read Smartlead vs Instantly; use today's figures here for the budget.

Instantly vs lemlist: Email Volume or More Channels?

lemlist, an outbound campaign platform, lists its Email plan at $69 monthly for the starting 50,000-email allowance, with unlimited users and senders and included warmup. For the same 30,000-send scenario, that is $2.30 per 1,000 planned sends, $28 less each month than Instantly Hypergrowth. Lead data remains a separate purchasing decision. lemlist's current prices.

Its Multichannel plan starts at $109 per user monthly and lists five senders per user, adding channels such as LinkedIn. Do not apply that per-user price to the Email plan. Choose the campaign workflow first, then price the appropriate product and its data allowance. For a broader shortlist, see the best AI cold email tools.

Instantly Free Trial: Who Never Needs to Pay?

Someone evaluating the workflow can stay within the free trial; someone running ongoing campaigns needs a paid Outreach plan. Instantly advertises a 14-day trial with no card required, 250 uploaded contacts and 1,000 emails. The trial permits two connected accounts and warmup for those accounts. The standard Credits trial allowance is 100. Trial pricing, trial feature limits.

The trial can answer whether you can connect accounts, organize a small campaign and understand the billing counters. It is too small to validate the full 1,000-contact founder budget, and it is not an ongoing free sending tier. Buying Credits or DFY mailboxes by themselves does not replace the Outreach subscription after the trial. Subscription requirements.

Choose a Plan From Your Retained Contacts and Credit Workload

Start with the smallest sending allowance that holds your campaign contacts, then price the specific data actions. A founder using a purchased native list has a different Credits budget from one delegating all prospecting to an AI agent.

1. 1

   Count the campaign records you will keep

   Add the contacts retained across active, paused and draft campaigns. Compare that total with the storage allowance, separately from next month's new prospect target.

2. 2

   Choose the data route before the credit tier

   Distinguish native lookups, partner-sourced emails, additional enrichment and AI-generated leads or replies. Their credit costs differ. Leave an explicit allowance for any AI work you plan to enable.

3. 3

   Add infrastructure and compare checkout totals

   List inbox rent and yearly domain renewals alongside software. Compare monthly and annual components with the bundle, and confirm the product's displayed sending allowance.

4. 4

   Set a credit budget before automatic replies

   In the AI Reply Agent settings, set the monthly credit budget before enabling Autopilot. Review credit usage in Billing and Usage, including drafts that were generated but not sent.

Frequently Asked Questions

Instantly pricing calculator: how do I calculate the full bill?

Add Outreach + Credits + monthly inbox rent + yearly domains divided by 12 + any chosen extras. For cash planning, put the full yearly domain charge into its purchase or renewal month. A bundle already includes its stated Outreach and Credits allowances; do not add those components again.

Is there an Instantly free plan?

Instantly advertises a limited free trial rather than an ongoing free Outreach plan. Continuous campaign sending and warmup require a paid Outreach subscription after the trial.

How long is Instantly AI free trial?

The standard Outreach trial lasts 14 days with no card required. It includes 250 uploaded contacts, 1,000 emails and two connected accounts. Vendor trial details.

Instantly pricing reviews: what should I verify before paying?

Check the product tab, billing cadence, campaign contact storage, credit action costs and final checkout amount. In particular, the expanded Scale panel's $197 Supersonic label conflicts with the confirmed $97 standalone tier; Scale's headline price is $194.

Does Instantly offer a student discount?

The current public pricing page does not list a student-specific rate. No private student offer was verified for this article, so the budgets use the published prices. Current pricing.

What is Instantly's refund policy?

Instantly's published terms describe subscription, credit and ancillary-service fees as non-refundable, including unused paid periods. Check the current terms before choosing annual billing. Refund terms.

Has Instantly pricing changed?

These figures establish the prices displayed on 2 October 2026. The contradictory Supersonic component label does not prove a price increase, and no historical change date was independently verified in this check.

Use the free AI business workflow audit checklist to map your sending, data and reply handling costs before buying overlapping subscriptions.